• Truth in Advertising: Members shall advertise and promote themselves, their products and services with truth and dignity and avoid any potentially misleading statements or suggestions and not deliberately conceal or omit information.
• Public Welfare: Members shall make the largest contribution possible to the health, safety and welfare of the public whilst carrying out installations, maintenance and operations of all heating appliances.
  
• Environment Responsibility: Members shall at all times have due respect and consideration of all environmental aspects during the promotion, installation and operation of all heating appliances.
  
• Respect for Confidentiality: Members shall regard as confidential any and all information concerning the business and technical affairs of their clients, suppliers and employers.
  
• Consistency with Association Goals: Members shall ensure that all their business activities, public statements and actions are consistent with the objectives and goals of the Association.
  
• Deal with Reputable Individuals: Members shall act so as to sustain and enhance the honour, dignity and integrity of the Association by conducting business exclusively with enterprises and individuals of unquestionable character.
  
• Ongoing Professional Development: Members shall endeavour to continue their professional development and actively assist other Association members to develop their experience and knowledge.
  
• Report Breaches by Members: Members that observe or become aware of an apparent breach of any of the Association rules by a member or applicant for membership shall immediately report that apparent breach to the Association's Chief Executive Officer (CEO).
  
• Report Breaches by Non-Members: Members that become aware of an apparent breach of any of the above rules by a non-member operating in or making negative/improper statements about the heating industry shall promptly report said breach to an Association Board member or CEO to allow an appropriate response to be made by the Association Board.
  
• Fair Dealings: Members shall be fair and honest in all their dealings with clients, suppliers, employees, contractors and other Association members.

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